Let's tailor your assessment.

Spend a few minutes telling us about your team and choosing the areas you'd like to assess. We'll meet you on the other side with results and recommendations tailored to exactly where you are today.

Step 1 – What will we assess today?

We recommend assessing all three pillars together – that's the default, and they're most powerful in combination. You can de-select one or two to focus your attention, but expect partial recommendations as a result.

Value Communication
Communicate value clearly.
Build a shared understanding of customer pain, impact, and the outcomes they want to achieve.
Value Quantification
Quantify what you deliver.
Translate customer challenges into credible financial and operational value cases.
Value Activation
Activate your GTM team.
Embed value through training, coaching, and reinforcement across your team.
Did you know…
86%of B2B purchases stall before close, and 81% of buyers end up dissatisfied with their chosen provider. The teams that win – and keep customers – don't pitch features. They help buyers articulate and quantify value clearly enough to defend it internally.
Source: Forrester, The State of Business Buying, 2024.
Learn more about the Value-Led Growth Maturity Model →
Step 2 – About your organization

From your level to Value as a System.

This is what your maturity level looks like in practice, and how far peer leaders have taken theirs.

Your Score
0.0
/5
Peer leaders
score
0.0/5
Where You Are Today

What This Means

Your strongest positions

Smallest gaps versus peer leaders.

Your biggest opportunities

Biggest gaps versus peer leaders.

How you compare, by capability
012345
Peer leaders (top decile)
Your score – behind leaders
Your score – at/ahead of leaders

Build your system

These are the three capabilities where you trail peers most. The bullets below are the moves teams typically make to advance from your current maturity level to the next. Plan on two or three per capability per quarter – that's the pace at which value-led growth compounds across a GTM organization.

Your value gap is a growth gap.

Win rate, deal size, and sales cycle all move when your team can prove value in the buyer’s terms. Your full report shows where to start: the specific moves for each capability you assessed, from your current level to the next.

48%
improvement in win rate
35%
increase in deal size
25%
acceleration in sales cycle

Figures reflect Genius Drive engagement results across value-led growth programs.